Create and expand a sustainable financial base to fund future growth of the university
| STRATEGIES | IMPLEMENTATION |
| 01 - EXECUTE a comprehensive enrollment and retention plan that stabilizes enrollment | |
| 02 - DEVELOP a data-driven business model that ensures Florida Memorial University can rise to the top of its chosen market though affordability, robust recruitment, and relevant academic programming | 2.1. Create and execute a comprehensive enrollment and retention plan that stabilizes enrollment 2.2. Establish enterprise resource management process that provide data assessment, reporting, and tracking mediated by software and technology 2.3. Develop working groups formed on key initiatives of the Ascension Plan 2.4. Develop Department and program-level plans linked to Ascension Plan 2.5. Establish systems of accountability focused on fiscal management to drive cost containment and affordability 2.6. Provide events in communities of prospective student populations 2.7. Engage current students as ambassadors and mentors to local high school students 2.8. Increase student body to 3,000 2.9. Redesign core organization to improve capacities in teaching research (research, programming, and diverse student populations) 2.10. Divest from programs that do not differentiate Florida Memorial University from the competition 2.11. Invest in programs that drive competitive advantage |
| 03 - BRAND & MARKET Florida Memorial University for greater local, national, visibility by telling the Florida Memorial University story | 3.1. Tailor marketing message, complete with reasons as why to choose Florida Memorial University 3.2. Promote diversity, values, and offerings 3.3. Establish a marketing and public relations staff office 3.4. Highlight faculty and students on the website 3.5. Invest in campus beautification and facilities improvements |
| 04 - DEVELOP & IMPLEMENT a comprehensive marketing plan that will brand Florida Memorial University as an institution known for its academic and operational excellence | 4.1. Establish goals, and identify strategies and activities that target the Florida Memorial University demographic |
| 05 - DEVELOP a comprehensive fundraising strategy that includes a capital campaign | 5.1. Launch Florida Memorial University $25M in Five Fundraising Campaign |
| 06 - DIVERSIFY revenue streams | 6.1. Develop private/public partnerships with corporations, businesses, and foundations to create institutional support for funding, scholarships, jobs internships, and grants 6.2. Compete for grants through private sector as well as state and federal agencies 6.3. Engage alumni, faculty, staff, students, and trustees to create philanthropic opportunities for the university 6.4. Provide fee-based programs to reduce reliance on tuition 6.5. Explore produce farm on underutilized land 6.6. Provide need-based federal, state, and institutional financial support to increase access and degree attainment for low-income students and students of color |